About six months ago, I pivoted from mostly higher ed and nonprofit to public K-12 education. I had no idea what to expect, but I’ve been pleasantly surprised. It’s been great to communicate—even if only in a small way—with families on their child’s educational journey.
I love logo design, though I don’t often get to create brand-new marks from scratch. I’m a long-time in-houser, which means I’ve worked on lots of sublogos. Sublogos are an exercise in creativity within restraint: find a creative way to elevate a portion of the brand while not straying too far from the brand identity itself.
Covers for Applying AI in Learning and Development (November 2025) and Building a Culture of Evaluation (May 2026)
Over the past couple of years, I’ve had an ongoing partnership with the Center for Academic Faithfulness & Flourishing (CAFF), a relatively new organization dedicated to supporting Christian colleges and universities in a variety of ways.
After developing the brand identity, I’ve continued to collaborate with CAFF on a series of long-form academic papers, including the most recent research report, Christian College Market Profile 2025.
A lot of concepts I design never see the light of day. It’s not that they’re bad designs; they just aren’t chosen by the client for one reason or another. Still, I love the process behind these concepts, and in many cases, I’m happy with the end results, even if they’re never used. Here are a few (out of a lot more) that I did for ATD’s TD for Good Initiative.
