“You Will.” Campaign, 2016-2017

I had the privilege of serving as Art Director for Houghton College's “You Will” integrated admission campaign. My vision celebrated the college’s peaceful rural setting, highlighting its tight-knit, authentic community. Though the campaign was still evolving when I left, I’m proud of the foundations I helped establish in the early designs, and the lasting influence it had on future projects like social media, video, and exhibit space design.