“RETHINK.” Campaign, Houghton College, 2013-2016

As Art Director/Lead Designer, I led the RETHINK. campaign from 2013–2016. We broke from the usual campus candids, photographing real Houghton students in a studio setting to spotlight the school’s tight-knit community. This bold, clean approach gave prospective students space to imagine themselves at Houghton—creating a campaign that felt personal, authentic, and refreshingly different from the norm.