“Risk. Change.” Campaign, 2003

It’s coming up on the 20-year anniversary of one of my favorite design projects, the “Risk. Change.” marketing campaign for CCCU’s BestSemester study-abroad programs.

The campaign featured a view book for each program, as well as posters, postcards, a DVD package, and almost surely some items I can’t remember.

The diverse nature of the programs called for individuality of look on each, but with an overall consistent creative structure. Design-wise its not perfect, but I still like this campaign very much. I am particularly fond of the Latin American Studies Program book, because it contains some of my wife’s photography from her time in the program.

Working at CCCU set me on the path for the kind of meaningful work I wanted to be a part of, and it’s still a path I’m trying to stay on. This project is a reminder of when that journey started.

BestSemester program view books, 2002-2003

China Studies Program view book, cover and selected spreads.

Contemporary Music Center view book, cover and selected spreads.