New Work: ATD Enterprise Solutions Branding

BrandingDesignNew work
Written By Brandon Rush

Some of my favorite work at ATD has been within the Enterprise Solutions brand, which I’ve had the opportunity to help shape since the start of my tenure. The brand identity has evolved alongside the ATD color palette, shifting from a warm scheme paired with black-and-white imagery in 2021, to a refreshed palette in 2024. Somewhere along the line, triangles went from being a background design element to a defining part of the layout grid, creating greater flexibility in how images and text are presented.

Brandon Rush

Brandon Rush is a mission-driven Art Director/Designer with 25 years of experience, mainly in higher education and nonprofits, passionate about making a positive impact through visual storytelling.

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B-Sides: Book Cover Design Concepts