Design Concepts: Conference Marketing

Design concepting has continually been one of the highlights of my design journey so far. For this new conference marketing concept I was going for bold, empowered images of professionals paired with bright, sunny, optimistic colors (‘cause you know, we need some optimism after 2020.)

Overall, I was happy with how they turned out and they presented well. Ultimately another design direction was chosen, but I was pleased that a variation of my “21” logo was retained and is being used for ATD’s 2021 Conference.